back to services > writing / education
STUDIO-MZ IS THE FUSION OF WRITING, DESIGN, AND EDUCATION. IT IS THE SPACE WHERE STORIES FIND RELEASE. EVERYTHING HUMAN IS A STORY — OF AN IDEA, A PERSON, HOPE, REALIZATION.
STUDIO-MZ IS THE FUSION OF WRITING, DESIGN, AND EDUCATION. IT IS THE SPACE WHERE STORIES FIND RELEASE. EVERYTHING HUMAN IS A STORY — OF AN IDEA, A PERSON, HOPE, REALIZATION.
DESIGN STUDIO
Graphic design is my favorite language.
Design is a story told in color, form, imagery, and movement. It works on the beholder in elemental ways, driving them to the edge of knowledge and wonder.
Design is a story told in color, form, imagery, and movement. It works on the beholder in elemental ways, driving them to the edge of knowledge and wonder.
CASE STUDIES
How I Designed a Digital Educational Marketing Strategy for Emory Law School
Client: Emory Law School, 2015
Project: Emory Law Viewbook
Challenge: Emory Law needed a budget-friendly yet impressive marketing tool to drive recruitment. Traditional methods were not feasible due to budget constraints.
Approach:
• Developed a 60-page interactive PDF viewbook with dramatic images and an application form.
• Recommended a virtual campus visit experience, including live advisor meetings via GoToMeeting.
Outcomes:
• Achieved record downloads and application submissions.
• Successfully met and exceeded enrollment goals.
• Inspired the decision to print the viewbook for direct mail marketing.
Testimonial: "Mary is great to work with on projects. She is inventive and great with developing creative concepts that ring true and stand out. She is organized and takes the time to understand your project's scope so she can present you with ideas that exceed your objectives." — Wendy Cromwell, (then) associate director of publications and editor of Emory Lawyer
How I Helped a Start-up Brand Find Its Rhythm
Client: Lime Green Vinyl, 2021
Challenge: Transforming a great idea into a tangible business plan.
Approach:
1. Created a project brief to outline the business's background, purpose, and differentiator.
2. Developed the brand identity and secured the necessary business details.
3. Designed a three-phase, multi-year website development plan.
4. Devised a multi-phase eCommerce strategy for sustainable income streams.
Outcomes:
• Established the Lime Green Vinyl brand and style guide.
• Launched phase one of the website on schedule.
• Implemented marketing and eCommerce plans for long-term growth.
• Launched phase one of the website on schedule.
• Implemented marketing and eCommerce plans for long-term growth.
How to Dazzle a City for a Mall's Reopening
Client: Cheltenham Mall in Philadelphia, 2013
Challenge: Post-renovation, Cheltenham Mall needed to boost traffic and attract diverse customer segments.
Approach: Developed over 100 projects to support the rebrand, combining digital and traditional outreach, seasonal campaigns, and a VIP event.
Outcomes: Significant increases in mall traffic, customer diversity, and successful seasonal campaigns. The striking 'Red Woman' environmental design was particularly impactful.
I love studying, teaching, and writing about design theory. I love finding my own space in how to apply it to my work in practice over many years. I love realizing that storytelling is at the heart of all we do in creative communications.
My fondest memory is what happens in every one of my graphic design classes. It's so exciting to be apart of mentoring new designers. It's the most rewarding moment when I can pull something out from my creative toolkit and offer it as an idea to someone trying to now find their own space in the field.
Let's talk about your project:
Thank you! We'll get back to you shortly.