This invitation fully opened has a pop-up effect. The fold is accordion-style. There are die-cuts at the top and bottoms of each picture in the film strip. There is also a score for a fold down the center vertically on each of the images in the film strip. So, when it opens, each image alternately pops in and out (upon opening, the first gentleman's picture pops-in, so, when the invitation is folded on the cover, there is a reveal to the very back panel in the red box where it says "VIP Guest." The next image, of the young woman, pops-out, then the next pops-in and the next pops-out. It was a very dramatic effect.