Design Studio | Education Studio | Writing Studio
“Mary is an excellent technical trainer and very creative person. Her zeal for improving her craft and her desire to help others do the same made it so that she was much more than an instructor at Emory Continuing Education. She was constantly looking for ways to improve the programs and give students a better value for their investment in education. Anyone who hires Mary will get someone who is dedicated to help in the success of the organization. It was a pleasure working with her.” — Alex J. St. Urbain, Jr., Customer Success Manager
Design is a powerful storyteller. At Studio-MZ, the Design Studio shapes learning environments through visuals that engage, inspire, and connect. As a key instrument in our work, design transforms ideas into visually compelling and effective communications. Visuals are crucial to learning design. If the environment is visually appealing, engaging, and easily understandable, learning materials and interfaces help significantly improve information retention and learner engagement.
Coming soon → Explore how visual communication transforms learning design through a new Studio-MZ infographic.
Case Studies Highlights:
How I Designed a Digital Educational Marketing Strategy for Emory Law School
Client: Emory Law School
Project: Emory Law Viewbook
Challenge: Emory Law needed a budget-friendly yet impressive marketing tool to drive recruitment. Traditional methods were not feasible due to budget constraints.
Approach:
1) Designed a 60-page interactive PDF viewbook with dramatic visuals and an integrated application form.
2) Proposed a virtual campus visit experience, including live advisor meetings via GoToMeeting.
Outcomes:
• Achieved record downloads and application submissions.
• Successfully met and exceeded enrollment goals.
• Inspired the decision to print the viewbook for direct mail marketing.
“Mary is great to work with on projects. She is inventive and great with developing creative concepts that ring true and stand out. She is organized and takes the time to understand your project's scope so she can present you with ideas that exceed your objectives.” — Wendy Cromwell, associate director of publications and editor of Emory Lawyer
How I Helped a Start-up Brand Find Its Rhythm
Client: Lime Green Vinyl
Challenge: Transforming a great idea into a tangible business plan.
Approach:
1) Outlined the business’s background, purpose, and differentiator in a project brief.
2) Developed the brand identity and secured key business details.
3) Designed a three-phase, multi-year website development plan.
4) Created a multi-phase e-commerce strategy for sustainable income streams.
Outcomes:
• Established the Lime Green Vinyl brand and style guide.
• Launched phase one of the website on schedule.
• Implemented marketing and e-commerce plans for long-term growth.
How to Dazzle a City for a Mall’s Reopening
Client: Cheltenham Mall in Philadelphia
Challenge: Post-renovation, Cheltenham Mall needed to boost traffic and attract diverse customer segments.
Approach: Developed over 100 projects to support the rebrand, combining digital and traditional outreach, seasonal campaigns, and a VIP event.
Outcomes: Significant increases in mall traffic, customer diversity, and successful seasonal campaigns. The striking 'Red Woman' environmental design was particularly impactful.
“Mary is an outstanding graphic artist, designer, and professional. It was a pleasure working with Mary because she was able to see the vision and go with it. It was refreshing to work with someone that was super professional and detail-oriented. I would strongly recommend her to work on any future project that I may have and if you're in need of a phenomenal individual with a great work ethic, then Mary Zimnik is who you need!” — Monica Hawkins, Specialty Leasing Manager
Thought leadership:
When Have You Had to Overhaul an Existing E-Learning Program?
Excerpt:
"With my update, students developed a brand for a real-world client, including the logo, brand content, and a finished style guide. They progressed through learning modules that emulated the workflow of a real graphic design project, from concept to digital and print production-ready. Their final assignments included versions of the logo, final brand content assets, and a completed graphic identity style guide."
Let’s create a visual language that inspires and engages your learners.
Schedule a 15–30 minute consultation through Calendly or email Mary to explore how Studio-MZ can transform your learning environments.
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